THE Office of Road Safety has recently launched a new education campaign targeting drink-driving, which contributes to more than 30 per cent of fatal road crashes each year in WA.
The campaign will use television and outdoor advertising across WA and is titled Drink-Driving, It’s Never OK.
The release of the campaign comes at an important time for road safety, where we could potentially see another 30 people die on our roads before the end of the year. About eight of those killed would have been because of an alcohol-related crash.
Inspired by the classic Monty Python films, the commercial shows a range of extreme situations in which a man is injured, but claims to be OK when he is clearly not.
The final scene has a young male leaving a barbecue after a few drinks and claiming to be OK to drive home.
We’re aiming the campaign predominantly at men aged 25 to 39 as they are most likely to be killed or seriously injured in a drink-driving crash, closely followed by young men aged 17 to 24.
The fact is drinking kills driving skills and even when you think you might be OK, you probably aren’t.
Alcohol affects decision-making, reaction times, speed and distance judgements, concentration, and alertness.
It can also give a driver a false sense of confidence, resulting in other risk-taking behaviour.
It is important to view any drink-driving as unacceptable – it is never OK.
The best advice for all drivers is if you plan to drink, plan not to drive.
Nominate a skipper before going out, take a taxi or public transport rather than driving, ask a friend or relative who has not been drinking to pick you up, or arrange to spend the night.
Think of the consequences of drink-driving – not only the penalties, but the effects that death or serious injury can have on yourself, your friends and your family.