WITH the huge focus on fitness and the aerobics boom of the 80s, there was a void in the market place for a fashion line of active wear.
After recognising this gap, Running Bare was launched as a self-titled range and is arguably now the leading Australian active wear brand in the market.
It is an active lifestyle brand based around key items such as crop tops, singlets, tights and co-ordinates with an increasing influence of outerwear styles, such as t-shirts, shorts and tracksuits.
This creates a lifestyle range that is function oriented, while at the same time appeals to the leisure market.
The key to Running Bare’s success is the multi-functional character of garments and all stretch garments are manufactured locally.